Why? For a few reasons:
- Cost - This is the big one. Although it won't be cheap to set-up a website, you avoid the cost of hiring a gallery space.
- Competition - As Mark pointed out, there are already 200 'bricks and mortar' galleries in Melbourne. Is there really a need for any more?
- Flexibility - An online gallery would give me a little more freedom to work on it when I could. Which might give me the chance to do some part-time work somewhere else, to keep some money coming in while I'm setting up.
- Experience - I have an online marketing background, and think I could use these skills to set up an online gallery. On the other hand, I haven't worked in a normal gallery before.
- Reach - there is the opportunity to attract artists and art lovers all over the world ... which is less likely than with a shop-front gallery here in Melbourne.
And the million dollar question :: Who buys art online?
Is there a big enough market of people buying art online for this to be a viable idea? I suspect that more and more people will start to.
So to help me answer this question, I'd love to hear your thoughts.
- What experiences have you had with buying and selling art online?
- Am I wasting my time thinking about opening an online art site?