696 is part gallery, part shop. As you can see by the image, they stock everything from artwork to T-shirts to badges to toys and more. It's a smallish space but they make the most of it by packing everything in.
It's a cool store. A couple of thoughts that I had as I was visiting:
- The location: Sydney road is great, but does the location pull enough people in? Does a gallery need to be in a good location to pull in the feet traffic, or will people travel?
- Product range: Are they trying to sell too many different things in the one store?
- Layout: Some might argue that there is too many pieces on the walls ... but I actually like viewing art like this. In a 'formal' gallery you aren't as free to just browse ... It's as though you need to stop and reflect on each piece exhibited. 696 feels much more down to earth.
- Support for local artists: Quite clearly they are supporting local artists, and from some of the Melbourne blogs that I've been reading this week, 696 has already generated some local fans since their opening earlier this year.
We are a low commission based, free rental space, shop/indoor-outdoor gallery. Keen on supporting local artists, national talent and just cool shit in general. A Non-arrogant approachable space with an eclectic goal. Artists always wanted.They also have a smallish room out back for smallish exhibitions - right now they are running 'A Pretty Discomfort' : by Narida Yeatman-Morgan.